Make a Good First Impression
The web site landing page is usually a standalone page that was created for the sole purpose of getting a user to act in a specific way - to sign up for a subscription, purchase a product or download an app. This is why a lot goes into designing a landing page website. The smallest design details are all selected with a single marketing objective in mind.
Elements of Effective Website Landing Pages
1. Simple navigation
Website landing pages are meant to be simple, single-page websites. They are created to fulfill a single marketing objective. Having said that, it’s important to ensure that users will find it easy to get around your page. The most important messages should be located above the fold and, if possible, keep the entire page short. Users shouldn’t have to scroll too much to get to your message.
2. Great choice of color scheme
Color psychology is typically used in landing page design. Certain colors elicit specific emotions to users. As it only takes a few seconds for a user to create an opinion on a product, you want to make sure that you choose website colors that will steer your visitor to the right direction.
3. Well-selected typography
Great typography ensures that your message is clearly communicated to your audience. It also draws the focus to the content. Choosing fancy or inappropriate fonts can sometimes distract your reader from what your website is trying to say.
4. Compelling copy
A great web landing page should be able to convey the brand’s message clearly and concisely. Using the right kind of language, adding power words - words that trigger an emotion or response - can all help to get your audience click through your CTA. Experiment on different headlines and content to find out which ones are more effective in fulfilling your objectives.
5. Mobile-friendly
With mobile traffic accounting for about 70 percent of online activity, it only makes sense to create a site that uses a mobile-responsive website landing page template. Responsive design is also a main ranking factor for search engines so having a mobile-friendly website can also increase your chances of getting ranked favorably.
Thousands of Movers and Shakers Choose Strikingly
Strikingly is the platform of choice for many creatives, small businesses and startups.
Everything You Need to Build Persuasive Website Landing Pages
Modern website templates
Your landing page is guaranteed to look great on different platforms and screen sizes. No need to write additional code to adjust your content.
Custom forms and app integrations
Create custom forms for capturing user information and encourage users to sign up for your newsletter with ease. Explore Strikingly’s App Store for more options on how to make your web landing page more compelling.
Customization options
Create websites that standout with the freedom to incorporate your own color schemes, fonts and design elements.
24/7 Support
Help is available when you need it. Our Happiness Officers are on hand to answer your queries.
Check out our blog for more tips on how to make effective websites.
