Your website name should ideally be unique but easy to remember. Many companies use their company name as their website name so it ties in with their branding.

Don’t pick a complicated free website and domain. Avoid adding symbols or capital letters to your name. Remember that your audience might type in your website address and you want them to get routed to the right website.

If you already have a website name in mind, make sure to run a search on the internet to ensure that it is not associated with shady websites. If you’re using a keyword as a domain name, Google is also a good place to search for possible keywords that may be relevant to your business.

With millions of websites being born every day, it is possible that your choice of website domain name may no longer be available. Don’t panic and try other variations of the name. Sometimes, adding “the” at the start or selecting a different domain extension can help.